Email marketing has the highest ROI of any marketing channel, which provides an excellent return on very little investment. While Mailchimp is a widely recognized name in the email marketing industry, it may not be the best choice for every business.
Don’t worry, though – we’ve got you covered! In this article, we’ll introduce you to some of the top Mailchimp alternatives available, so you can find the perfect fit for your business needs and goals. Get ready to take your email marketing for businesses to the next level!
Alternatives To Mailchimp And What You Should Look For
It’s worth considering Mailchimp alternatives if you’re looking for a different pricing structure, more advanced features, better customer support, or a more user-friendly interface. Additionally, exploring alternative email marketing tools can help you find a solution that better aligns with your specific business needs and goals.
Advanced features: Look for tools that offer advanced features such as dynamic content, behavioral triggers, A/B testing, and email segmentation. These features can help you improve your email marketing campaigns and get better results.
Integration options: Consider the integration options tools that integrate with your existing CRM, e-commerce platform, or other marketing tools. This can help you simplify your marketing efforts and improve your overall workflow.
Deliverability rates: Check the email deliverability rates of the email marketing tool you’re considering. This is important because if your emails are not being delivered to your subscribers’ inboxes, then your efforts are wasted. Look for tools that have high deliverability rates and good reputations with email providers.
Customization options: Consider the customization options that the email marketing tool offers. Look for tools that allow you to customize your emails with your own branding, images, and messaging. Additionally, check if the tool offers customizable sign-up forms and landing page development services to help you capture more leads.
Here are a few characteristics you should look for in an email marketing platform while looking for Mailchimp alternatives:
- An intuitive user interface is crucial for email marketing software. If it’s simple to use, it suggests that great marketing outcomes can be attained with little effort.
- Mailchimp is quite good, but there are cheaper options that provide the same capabilities. You could possibly save money by being aware of these possibilities.
- Your campaigns will always benefit from a wide range of capabilities over time, such as audience targeting, subscription management, and analytics.
Comparing Mailchimp Alternatives
| Alternative | Pricing | Additional Features |
| Omnisend | $16 per month | Landing pages Signup forms Social media posting and ads |
| Moosend | $9 per month | Plugins for CRM & CMS Landing pages Social media |
| GetResponse | $15 per month | Landing pages Signup forms Social media posting and ads |
| Active Campaign | $15 per month | Landing pages Websites |
| Klaviyo | $45 per month | Landing pages Signup forms Social media posting and ads |
| Sendinblue | $25 per month | Growth platform Customer service & sales features |
| ConvertKit | $15 per month | Landing pages Signup forms Social media posting and ads |
| AWeber | $29.99 per month | Landing pages Websites |
| HubSpot | $800 per month | Landing pages Signup forms Social media posting and ads |
| MailerLite | $10 per month | Plugins for CRM & CMS Landing pages Social media |
| BayEngage | $9 per month | Growth platform Customer service & sales features |
| CM Commerce | $19.95 per month | Growth platform Customer service & sales features |
| SendGrid | $8 per month | Landing pages Signup forms Social media posting and ads |
| Constant Contact | $9 per month | Landing pages Websites |
| Campaign Monitor | $15 per month | Growth platform Customer service & sales features |
| Mailjet | $15 per month | Plugins for CRM & CMS Landing pages Social media |
| Mailtrap | $10 per month | Landing pages Signup forms SMS Marketing |
| SendPulse | Custom | Landing pages Signup forms Social media posting and ads |
| ZOHO Campaign | $32 per month | Landing pages Websites |
| Autopilot | $49 per month | Plugins for CRM & CMS Landing pages Social media |
20 Best Mailchimp Alternatives Free And Paid
Mailchimp is a popular email marketing platform used by businesses of all sizes. However, there are several Mailchimp alternatives that offer similar or even better features for both free and paid plans. Whether you’re looking for a more cost-effective option, advanced automation capabilities, or integrations with other marketing tools, there are plenty of alternatives to choose from. In this response, I will provide some brief information on both free and paid alternatives to mailchimp to help you make an informed decision for your business.
1. Omnisend
One of the finest free Mailchimp alternatives is Omnisend, which offers a robust email marketing platform for businesses. Using technologies like popups, user segmentation, and marketing automation, the technology aids retailers in better covering their eCommerce marketing funnel.
Additionally, Omnisend provides a complimentary subscription that permits customers to access all of its capabilities. The platform is mainly useful for small firms or larger businesses with extensive contact lists who wish to try the service without paying upfront because there is a limit of 250 contacts.
Omnisend Features:
- Landing pages with templates
- Smart segmentation
- SMS & push notifications
- Drag-and-drop layout
- Curation of product details
- Embeddable static forms
Why choose Omnisend over Mailchimp?
Omnisend offers features made especially with ecommerce in mind, in contrast to Mailchimp. These consist of pre-built automation for e-commerce-specific tasks including cart abandonment, order confirmation, post-purchase follow-ups, and more, as well as connectors with all the well-known ecommerce website development platforms. For more precise messaging, Omnisend also enables segmenting customers based on their purchasing habits and other factors.
Omnisend is best for:
Reputable e-commerce companies want to leverage a range of services.
Pricing:
| Free | Standard | Pro |
| No Cost | $16 per month | $59 per month |
2. Moosend
Even as a free user of Moosend, you can segment your audience using any variation you can imagine. The new audience management tools make it simpler than ever to grasp list management and strengthen your sales funnel for your internet business or agency.
Moosend Features:
- Email marketing automation
- Real-time analytics
- Interesting landing pages
- Product recommendations
- A/B Testing
- Hyper-personalization
Why choose Moosend over Mailchimp?
The key benefits of Moosend over Mailchimp are its low cost and generous free plan. In general, small organizations and infrequent senders should choose it. It contains all the tools you require to design and distribute effective email campaigns.
Moosend is best for:
Small businesses who are looking for an affordable solution to use email marketing in their business.
Pricing:
| Free | Pro | Enterprise |
| Unlimited emails | 500 subscribers | Custom number of subscriber |
| No cost | $9 per month | Custom pricing |
3. GetResponse
With a variety of customization possibilities, GetResponse is one of the top Mailchimp competitors available in terms of value for money. It is simple to use and offers the usage of a complete marketing platform.
Second, with so many customization possibilities, it’s far simpler for firms to establish their distinctive brand voice and stick with it rather than attempting to get everything just right each time they want to send an email newsletter.
GetResponse Features:
- Landing pages creator
- A/B split testing features
- Integrations with many apps
- Advanced segmentation options
- Email opt-in forms
- Autoresponders
- Email analytics
- Automation emails
Why choose GetResponse over Mailchimp?
All of GetResponse’s options allow you to store an unlimited number of contacts. No matter how huge it gets, the size of your email list won’t affect the price. On the other hand, Mailchimp charges for each contact that is saved.
GetResponse is best for:
Enterprises of all sizes, including startups, e-commerce websites, and publishers.
Pricing:
| Basic | Plus | Professional | Enterprise |
| $15 per month | $49 per month | $99 per month | Custom Price |
4. Active Campaign
ActiveCampaign comes out on top if you’re looking for less expensive Mailchimp substitutes to create an automated email sales funnel. ActiveCampaign is one of the top alternatives to Mailchimp since it makes it simple for eCommerce marketing agencies to send newsletters and design a complex sales funnel.
Active Campaign Features:
- Campaign performance score
- A/B testing & CRM
- Integrate behavioral data
- Track aggregated data
- Track conversion rates
- Sales automation
- Site tracking
Why choose Active Campaign over Mailchimp?
Recipes for automation and workflow to get you started are suitable for highly experienced marketers.
Active Campaign is best for:
One of the tools in ActiveCampaign’s package, marketing automation, list management, and segmentation, is better suited for e-commerce sites.
Pricing:
| Lite | Plus | Professional | Enterprise |
| $15 per month | $70 per month | $187 per month | $323 per month |
5. Klaviyo
A platform for email marketing designed specifically for internet enterprises, with robust email and SMS marketing automation. Klaviyo is a great substitute for Mailchimp since it offers consumers remarkable experiences across email and other owned channels.
Klaviyo Features:
- Email personalization
- Drag-and-drop email design
- Responsive email templates
- Signup forms and pop-ups
- One-click integration
- ROI-based reporting
- Pre-built SMS flows
- AB Testing
- Powerful segmentation
- Facebook Advertising Services
Why choose Klaviyo over Mailchimp?
If you’re looking for data science and machine learning features, Klaviyo is a fantastic Mailchimp substitute and offers much better e-commerce-specific features.
Klaviyo is best for:
Looking for an email marketing tools And software for every small businesses.
Pricing:
| Free | Standard | Professional | Enterprise |
| No cost | $45 per month | $60 per month | Custom pricing |
6. Sendinblue
The Paris-based startup Sendinblue offers a range of products for sales and marketing solutions. Sendinblue is a competitor to Mailchimp since they are unexpectedly effective at email automation and list management.
Sendinblue Features:
- Email templates
- Dedicated landing pages
- Automated email campaigns
- Smart email segmentation
- Facebook Ads options
Why choose Sendinblue over Mailchimp?
Sendinblue’s better statistics and ad integrations may be preferable to Mailchimp’s capabilities.
Sendinblue is best for:
Both small and large businesses, ecommerce stores, publishers, digital marketing for startups.
Pricing:
| Free | Lite | Premium | Enterprise |
| No cost | $25 per month | $65 per month | Custom plan |
7. ConvertKit
ConvertKit entered the email marketing space in 2013 and quickly established itself as a viable Mailchimp substitute. ConvertKit was initially created for writers and bloggers who later served as its brand ambassadors. Due to its popularity, it swiftly improved its email marketing capabilities and turned into one of the less expensive options for Mailchimp.
ConvertKit Features:
- Email automation
- Reporting and analytics
- Clutter-free writing experience
- Sign-up forms
- Landing pages
- Simple email design tool
Why choose ConvertKit over Mailchimp?
ConvertKit provides easy segmentation based on customer journeys over Mailchimp as well as tools specifically designed for content authors.
ConvertKit is best for:
ConvertKit is specifically designed for content creators.
Pricing:
| Free | Creator | Creator Pro |
| No cost | $15 per month | $29 per month |
8. AWeber
AWeber is a well-known Mailchimp alternative nowadays. It was founded in 1998 and offers email marketing services. Small business owners are among its big fan base. It is clear from looking at AWeber’s offerings and brand messaging that they place a strong emphasis on connections.
AWeber Features:
- Email automation
- Email deliverability tracking
- Email Scheduling
- Click-through tracking
- Contact database
- Customizable branding
- Drag & drop interface
Why choose AWeber over Mailchimp?
Whatever plan you’re on, AWeber gives you access to all features. With Mailchimp, the less expensive plans only offer a few functionalities. A/B testing and advanced segmentation, for instance, are only accessible as you proceed through the various payment tiers.
AWeber is best for:
Beginners in email marketing who seek a simple newsletter and list management solution without all the frills.
Pricing:
| Standard | Professional | Enterprise |
| $29.99/month | $39.99/month | $69.99/month |
| 500 subscribers | 2500 subscribers | 10000 subscribers |
9. HubSpot
HubSpot came into the scene as a platform for growth that combined the power of CRM with marketing automation, email, and other marketing tools. One of the greatest Mailchimp competitors is HubSpot, which provides a comprehensive understanding of how your marketing strategies and efforts affect your consumers’ experiences at various stages of the buying cycle. For cutting-edge marketing capabilities and functionality, it is still one of the top Mailchimp competitors.
HubSpot Features:
- Customizable newsletter templates
- Embedded A/B testing
- Preview of emails on devices
- Landing page builder
- Advanced segmentation
- Email marketing in different languages
Why choose HubSpot over Mailchimp?
The automation tools provided by HubSpot go well beyond basic autoresponders. HubSpot enables you to develop automation workflows to maintain your contact database, transfer leads to different teams, and even automatically issue support cases. Mailchimp allows automated kickback emails and drip campaigns. Delays and conditional logic are other options.
HubSpot is best for:
Although HubSpot has a big feature set in its free plan, it becomes pricey if you have more than 1000 subscribers.
Pricing:
| Professional | Enterprise |
| $800 per month | $3600 per month |
10. MailerLite
A relatively new Lithuanian company offering email marketing solutions advertises itself as a contemporary, svelte, and attractive Mailchimp substitute—and it really is! They boldly refer to themselves as a “Free Mailchimp Alternative” because they provide decent deals for users that sign up for a free account. The multilingual options in MailerLite are also fantastic.
MailerLite Features:
- Newsletter templates
- Promotional pop-ups
- Email Segmentation
- Landing page builder
- Embeddable web forms
- Classic integrations
Why choose MailerLite over Mailchimp?
Only the free and paid pricing options are available. This indicates that all functions are accessible on the paid plan (unlike Mailchimp, which has various pricing tiers).
MailerLite is best for:
Ideal for small businesses. Given its simplicity of usage, Mailerlite is a lightweight solution that provides excellent value for the money.
Pricing:
| Free | $10 per month | $15 per month | $30 per month | $50 per month |
| 1000 subscribers | 1000 subscribers + messages | 2500 subscribers | 5000 subscribers | 10000 subscribers |
11. BayEngage
One of the most affordable Mailchimp substitutes available is BayEngage. It is an all-in-one marketing cloud designed with Ecommerce stores in mind and has every feature an email marketing tools and software could possibly have. Its user-friendly interface makes it a fantastic option for anyone with varying degrees of email marketing expertise, from novices to specialists.
BayEngage Features:
- Static and dynamic coupon promotion
- A/B Testing
- Signup forms to acquire subscribers
- SMS marketing
Why choose BayEngage over Mailchimp?
BayEngage has a high delivery rate as compared to Mailchimp. It also offers a separate team for support.
BayEngage is best for:
Ecommerce businesses who are looking to use various features for their business.
Pricing:
BayEngage offers customized pricing plans as per the requirements of a number of messages and emails.
12. CM Commerce
CM Commerce is an innovative alternative to Mailchimp that blends effective eCommerce marketing with capabilities for user-generated content. Their main focus is consumer involvement, and they have intriguing features that help your brand get trust.
CM Commerce Features:
- Template Management
- Dynamic Content
- List Management
- Mobile Optimized Emails
- Pre-built workflows
- Smart segmentation
Why choose CM Commerce over Mailchimp?
CM Commerce provides chat support in a free plan whereas Mailchimp charges you an additional amount for this feature.
CM Commerce is best for:
Established ecommerce businesses looking to make use of a variety of features.
Pricing:
| Free | Starter | Growth |
| No Cost | $9 per month | $29 per month |
13. SendGrid
With its very effective and cost-effective email marketing platform, which focuses primarily on high-volume and transactional sending, SendGrid became one of the less expensive Mailchimp competitors. SendGrid is one of the best Mailchimp alternatives since it supports high-volume sending and has the greatest deliverability.
SendGrid Features:
- Reputation Monitoring
- Signup forms
- Email automation
- SMTP API
- Email Templates
- Email testing
Why choose SendGrid over Mailchimp?
SendGrid is less expensive than the market leader for the majority of email-sending volumes.
SendGrid is best for:
Nonprofits and small enterprises seeking a straightforward multichannel solution
Pricing:
| Free | Essential | Pro | Premier |
| $0 | $19.95 per month | $89.95 per month | Custom price |
14. Constant Contact
If managing events is your main priority, one of the finest Mailchimp substitutes is Constant Contact. They stand out from any other email marketing provider because of their event management tools. Through webinars and seminars, this team has worked tirelessly to inform users and make the platform simpler to use.
Constant Contact Features:
- Track open rate easily
- Contact management tools
- Great customer support
- List segmentation
- Marketing automation
Why choose Constant Contact over Mailchimp?
Constant Contact has some excellent features for event handling like webinars’ planners which is absent in Mailchimp.
Constant Contact is best for:
Small businesses and publishers
Pricing:
| Core | Plus |
| $8 per month | $35.8 per month |
15. Campaign Monitor
Another affordable option for Mailchimp to take into account is Campaign Monitor, especially for senders with lesser volume. Numerous stunning email newsletter templates are available on their site for everything from announcements to holiday marketing to preengagement communications.
Campaign Monitor Features:
- Email campaigns
- Drag and drop email builder
- Over 100 customizable templates
- Free image gallery
- A/B testing
- Popups and forms
- Real-time reporting analytics
- RSS-to-email
Why choose Campaign Monitor over Mailchimp?
For a few reasons, Campaign Monitor is an excellent substitute for Mailchimp. One of them is the visual journey builder, which is excellent for novices seeking to begin with more complex automation. Users often find that Campaign Monitor’s platform is much simpler to use than Mailchimp’s.
Campaign Monitor is best for:
Small businesses looking for email marketing tools.
Pricing:
| Basic | Unlimited | Premier |
| $9 per month | $29 per month | $149 per month |
16. Mailjet
You can monitor and analyze your mailing lists and the responses of your subscribers in real time with Mailjet. Even though their templates are branded, Mailjet also provides a significant selection of email templates for their free plan.
Mailjet Features:
- List segmentation options
- Email marketing automation
- Real-time analytics
- Interesting landing pages
- Hyper-personalization
Why choose Mailjet over Mailchimp?
Even while some users have had issues, as was to be expected, this Mailchimp alternative’s ease of use makes it a very popular choice over Mailchimp.
Mailjet is best for:
Perfect for small businesses.
Pricing:
| Free | Essential | Premium | Custom |
| $0 | $15 per month | $25 per month | Customized price |
17. Mailtrap
Businesses and individuals can test, send, and manage the performance of their email infrastructure using Mailtrap, an email delivery platform. Users of Mailtrap Email Testing can examine and troubleshoot emails in testing, development, and staging environments without sending spam to the receivers.
Mailtrap Features:
- Email API and SMTP Service
- Email Sandbox for Testing
- Email Tracking and Analytics
- Deliverability Alerts
- Deliverability Support
- Email Logs
Why choose Mailtrap over Mailchimp?
Actionable in-depth analytics are available in Mailtrap. These give you special monitoring abilities that let you manage the operation of your email infrastructure and quickly and simply resolve unforeseen problems.
Mailtrap is best for:
All types of business who require fast and durable service.
Pricing:
| Individual | Business | Enterprise | Custom |
| $10 | $85 | $750 | Custom pricing |
18. SendPulse
Another multi-channel platform is Sendpulse, which supports SMS, chatbots, push notifications, and email. As a result, it has very reasonable costs for both monthly and pay-as-you-go plans, making it one of the most cost-effective alternatives to Mailchimp.
SendPulse Features:
- Email Builder
- Email Templates
- Segmentation & Personalization
- A/B Testing
- Email Analytics
Why choose SendPulse over Mailchimp?
With a user-friendly UI and more SMB-friendly capabilities, SendPulse is a more straightforward email marketing solution.
SendPulse is best for:
Ecommerce and enterprise businesses.
Pricing:
Sendpulse provides a single core subscription for email marketing in addition to a pay-as-you-go option. Price can be altered to fit the needs of the user.
19. ZOHO Campaigns
From the substantial Zoho CRM & marketing platform, Zoho Campaigns is the email marketing solution. In-built connectivity with the Zoho CRM, segmentation, A/B testing, dynamic content, and other powerful email marketing tools are all available.
ZOHO Campaign Features:
- Email Builder
- Email Templates
- Segmentation & Personalization
- A/B Testing
- Email Analytics
- Marketing Automation Workflows
Why choose ZOHO Campaign over Mailchimp?
As part of your monthly package, you are permitted to send transactional emails (such as order confirmations, shipping notices, password resets, etc.) over its SMTP server. Transactional emails with Mailchimp come with substantial transactional fees and are a chargeable addition to your monthly subscription.
ZOHO Campaign is best for:
Both small and large businesses, ecommerce stores, publishers, startups.
Pricing:
| Email based plan | Subscription-based plan | Pay by email credit |
| $32 per year | $54 per year | $6 |
20. Autopilot
With a more organic, perceptive, and visual user interface, Autopilot stands out from competitors. A visual funnel/customer journey builder can be used to add marketing automation actions, such as sending emails, building marketing audiences, generating/assigning tasks, or delivering SMS messages.
Autopilot Features:
- Native Marketing CRM
- Email Builder
- Email Templates
- Segmentation & Personalization
- A/B Testing
- Email Analytics
- Marketing Automation Workflows
Why choose Autopilot over Mailchimp?
Autopilot has better customer tracking and segmentation features as compared to Mailchimp.
Autopilot is best for:
Both small and medium sized businesses.
Pricing:
| Basic | Unlimited | Premier |
| 1000 subscribers | 10000 subscribers | 20000 subscribers |
| $49 per month | $249 per month | Custom quote |
How to Choose the Best MailChimp Alternative
Choosing the suitable MailChimp alternative can feel overwhelming, but it doesn’t have to be. Here’s how you can make the process easier and find the perfect email marketing tool for your needs:
Know Your Budget
First, figure out how much you’re willing to spend. Some alternatives offer free plans with limited features, while others have affordable options with more advanced tools. Don’t just look at the price tag—make sure you’re getting value for the features you need.
Identify the Features You Need
Think about what’s most important for your business. Do you need advanced automation, landing pages, or SMS marketing? Maybe you’re looking for easy drag-and-drop email designs or powerful analytics. List the “must-have” features and prioritize those when comparing options.
Think About Scalability
If your business grows, you’ll want an email marketing tool to grow with you. Look for a platform that offers scalable pricing and features. That way, you won’t have to switch tools again in a few months.
Check Integration Options
Does the alternative work well with other tools you’re already using? Seamless integration is vital for your CRM, e-commerce platform, or social media channels. A platform that plays nicely with your current setup will save you time and headaches.
Evaluate Ease of Use
You don’t want to spend hours figuring out how to send an email. Test out the user interface of different platforms, watch demos, or even sign up for free trials. If you can navigate it quickly, you’ll be more productive.
Look at Customer Support
You’ll want reliable support when something goes wrong (and it will). Check out reviews to see how each alternative handles customer issues. Some tools offer live chat, phone support, or detailed knowledge bases, which can make all the difference when you need help fast.
Try Before You Commit
Take advantage of free trials or free plans. Experiment with a few platforms before deciding. This hands-on experience will help you feel confident about your choice.
Conclusion
You must take into account more than simply the cost when selecting an email marketing solution for your company. Mailchimp is standard and has an appealing layout, but it doesn’t make it the perfect choice for all businesses. Search for one of the many Mailchimp options available. The tools mentioned above will undoubtedly assist you in meeting your business needs.
Frequently Asked Questions
1. What are some Mailchimp alternatives that offer more robust features for marketing automation?
Some Mailchimp alternatives that excel in marketing automation features include ActiveCampaign, HubSpot, etc. These tools offer advanced automation features, such as conditional branching, lead scoring, and personalized triggers, allowing you to create complex automated workflows to nurture your leads and customers.
2. I’m looking for a Mailchimp alternative that’s more affordable. What are my options?
If you’re on a tight budget, you might want to consider some of the more affordable Mailchimp alternatives, such as Sendinblue, Omnisend, and Zoho Campaigns. These tools offer competitive pricing and often include advanced features, such as automation and segmentation, to help you get the most out of your email marketing campaigns.
3. Are there any Mailchimp alternatives that offer better customer support?
Yes, there are several Mailchimp alternatives that offer exceptional customer support. For example, Constant Contact is known for its outstanding customer support, offering 24/7 support via phone, chat, and email. Other alternatives with great customer support include ConvertKit and Campaign Monitor.
4. I want to switch from Mailchimp to a new email marketing tool. How do I migrate my subscriber list?
Most Mailchimp alternatives offer easy-to-use migration tools to help you transfer your subscriber list from Mailchimp. Some, such as Drip and Constant Contact, even offer free migration services to help ensure a smooth transition. Check with your chosen alternative to see what migration options they offer and how to get started.
5. Can these MailChimp alternatives handle large email lists?
Yes! Platforms like ActiveCampaign and GetResponse are built for scalability, making them great for businesses with large (or growing) email lists. Be sure to check pricing tiers to see how much it’ll cost as your list expands.
